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If you answer NO to one or more of these questions, it indicates you are missing a key dimension of a marketing infrastructure - this instability makes growth more difficult.

1. Do you know what your organization can do better than anyone else?
YES / NO

2. Do you have a process for developing new business from at least 20% of your customer base? YES / NO

3. Can you prove your products and services address a key pain in your customer's business? YES / NO

4. Do you have a relationship with thought leaders in your industry?
YES / NO

5. Have you recently created a product or service that addresses some of the key limitations of current offerings? YES / NO

6. Has a customer funded any of your new product or service concepts? YES / NO



Ann Arbor / Cincinnati / 513.312.0455 / Email: elaine@elaineschneider.net

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